Nutrition News

Kellogg's Nutrition - Get a Taste for the Healthy Life™

Introducing GDAs

GDAs are not new recommendations or standards for the way you should eat. Instead, GDAs are simply a new way to look at and think about Daily Values (DVs), which are currently displayed on the Nutrition Facts Panel. DVs are reference amounts set by the government and based on current public health experts' advice.

While there is a Daily Value for most nutrients, we have chosen to introduce GDAs with the nutrients that are considered most important

Four key nutrients will be displayed on every cereal package: calories, total fat, sodium and sugar. Most Americans are trying to moderate these nutrients in their diet and you can think of these nutrients of ones most Americans generally need "less of."

Additionally. each product will highlight up to two additional nutrients: fiber, calcium, magnesium, potassium, and vitamins A, C, and E. These nutrients have been identified by NHANES* as those most Americans need "more of."

 

NHANES = National Health and Nutrition Examination Survey. NHANES is a government study that examines what Americans eat and how it compares to recommended intake.