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Why A Cereal-centric Breakfast Rocks!

A cereal-centric breakfast is smart in so many ways!

 

Cereal is a morning rock star because it...

  • Tastes great. No wonder surveys show that ready-to-eat cereal is the most frequently-eaten food at breakfast!1
  • Puts the "fast" in breakfast. Pour a bowl of cereal. Add fat-free milk and a handful of blueberries. Done.
  • Can help fill your daily fiber quota. Pick a cereal that's a good source of fiber (at least 3 grams, or 10% Daily Value per serving) or an excellent source of fiber (at least 5 grams, or 20% Daily Value per serving).
    • Discover the benefits of fiber. Reference our FIBER-pe-dia.
  • Is nutritious. Cereal—including presweetened cereal—supplies B-vitamins and minerals like iron and zinc that are essential for good health.
    • Did you know? Presweetened cereals provide less than 5 percent of the sugar consumed by U.S. children.2 Learn more about sugar and kids.
  • May help with weight management.* Eating cereal as part of a nutritious breakfast may help promote a healthy weight in adults and kids.1,3,4,5
  • May benefit heart health. Research shows that adults and kids who skip breakfast have higher blood cholesterol levels than breakfast-eaters—especially breakfast-eaters who include cereal.6,7
  • Is wise for your wallet. A bowl of Kellogg's® cereal is less than 50 cents per serving, including milk.8

* Research shows that people who eat breakfast regularly are leaner than people who skip breakfast. Many factors affect weight management. Diet and exercise are part of an overall healthy lifestyle.

References:
1. Cho S, Dietrich M, Brown CJ, Clark CA, Block G. The effect of breakfast type on total daily energy intake and Body Mass Index: Results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. 2003;22:296-302.
2. NHANES 2001-02, USDA Food and Nutrient Database for Dietary Studies, version 1.0.
3. Song WO, Chun OK, Obayashi S, Cho S. Is consumption of breakfast associated with body mass index in US adults? J Am Diet Assoc. 2005;105:1373-1382.
4. Barton BA, Eldridge AL, Thompson D, Affenito SG, Striegel-Moore RH, Franko DL, Albertson AM, Crockett SJ. The relationship of breakfast and cereal consumption to nutrient intake and body mass index: The National Heart, Lung, and Blood Institute Growth and Health Study. J Am Diet Assoc. 2005;105:1383-1389.
5. Albertson AM, Anderson H, Crockett SJ, Goebel MT. Ready-to-eat cereal consumption: Its relationship with BMI and nutrient intake of children aged 4 to 12 years. J Am Diet Assoc. 2003;103:1613-1619.
6. Resnicow K. The relationship between breakfast habits and plasma cholesterol in schoolchildren. J Sch Health. 1991;61:81-85.
7. Stanton JL, Keast DR. Serum cholesterol, fat intake, and breakfast consumption in the United States adult population. J Am Coll Nutr. 1989;8:567-572.
8. Fifty cents per bowl with milk based on Information Resources FDMx National Average Price for 26 weeks ending August 9, 2009. Wal-Mart not included.